The Daily Retail Newsletter for brands and media – 21/07/26
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Main Image: Deichmann

PRShots Roundup brings you the latest retail news from AliExpress, Frasers, Wickes, Harvey Nichols, Jack & Jones, Myprotein, JD Sports and Hobbycraft. Plus, why preparation rather than spin is what you need in a crisis, five ways to build trust in an AI era and more. 

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THE LATEST RETAIL INDUSTRY NEWS

AliExpress fined record €550m by EU

AliExpress has been fined a record €550m by the EU over its failure to stop illegal goods including harmful clothing, cosmetics and kitchen gadgets being sold through its site.

Hobbycraft exits CVA early as online demand surges

Hobbycraft has completed its company voluntary arrangement (CVA) ahead of schedule as growth in model making and crochet helped fuel a rise in online shoppers.

Mike Ashley’s Frasers ups stake in Hugo Boss

Frasers Group has pushed its stake in Hugo Boss to 30.28%, piling more pressure on the German fashion house to accept its £1.7bn bid.

Wickes retail sales return to growth as TradePro powers Q2

Wickes’ retail division returned to growth in its Q2 as rising TradePro demand helped group revenues climb 2.3% to £483m.

Modella reportedly eyes Harvey Nichols

The latest potential bidder being linked to a Harvey Nichols takeover is Modella Capital who owns Hobbycraft and Flying Tiger.

Big investors urge JD Sports to take more action on wages

Sportswear giant JD Sports is facing a call by its big investors at its AGM today to follow up improved transparency on pay with further action towards the ‘real’ living wage.

London Fashion Week September 2026 schedule announced

The British Fashion Council’s provisional schedule for London Fashion Week, will include the return of major British fashion houses alongside new talent and increased retail participation.

UK borrows less than expected in June in boost for Burnham

The UK government borrowed less than expected in June, in a boost for Andy Burnham as he set out plans to cut VAT on household electricity bills and promised a new direction for the British economy.

TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY

Why preparation rather than spin is what you need in a crisis

The real test of crisis communications is what happens in the first few hours and success has almost nothing to do with talent and everything to do with systems and relationships built beforehand

Five ways to build trust in an AI era

Industry leaders from Bauer Media and Zenith discuss how to rebuild credibility by balancing programmatic budgets with trusted audio channels and prioritising human editorial judgment.

Why branded search is becoming a less reliable proxy for brand demand

Consumers aren't searching for your brand less. They're making decisions before they ever perform a branded search explains MarTech.

Will Asos’ plans for a permanent high street store be a success?

After focusing on ecommerce for such a long time, will Asos be able to pull off a prosperous brick-and-mortar site? Retail Gazette asks experts to ponder the question.

What new Andy Burnham needs to do to put the feelgood factor back into the UK high street

Burnham is being urged by retail industry big hitters to follow through on his pledges to address business rates reform, rising employment costs and put in place help for the UK’s high streets.

Does your business need Meta Verified?

Meta Verified is a paid subscription on Instagram, Facebook, and WhatsApp that gives you a verified badge, impersonation protection, direct customer support, and increased reach.

Why a bigger ad budget doesn't guarantee better results

Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimisation, and weaker stakeholder confidence when results fall short.

The fear that AI agents will cut merchants out of transactions is a hallucination

Merchants' fear that AI shopping agents will cut them out of the sale is, for now at least, a ‘hallucination’, according to a new study of consumers across the UK, US, France and Germany.

Wholesale and retail businesses slower to adopt AI than other sectors, says ONS

Only about 21% of retail businesses say they use AI, according to new data released by the ONS, despite over a third of all companies across the economy saying that they use the technology.

One in six adults can’t explain the difference between sellby, useby and bestbefore dates

Almost half of Brits (48%) are self-aware of their wasteful habits, admitting they waste too much food. But despite this, only 10% say they make a conscious effort to avoid food waste entirely.

BRAND NEWS

Myprotein expands activewear retail presence with launch on Next

Myprotein has launched an activewear range for men and women and is available to buy at Next’s Sports Club online site.

Jack & Jones to open flagship store at Bluewater this October

Danish fashion brand Jack & Jones is to open a new 6,370 sq ft flagship store at Bluewater this October, the second store in the UK to feature the brand’s new ‘One Concept’ design.

Depop launches Zara Larsson campaign and exclusive shop

Resale specialist Depop has launched a new campaign starring Grammy nominated pop star Zara Larsson, “bringing her summer energy and unmistakable sense of style to Depop”.

Morrisons cuts prices on hundreds of summer essentials

Morrisons is cutting prices and introducing money-saving offers on hundreds of items to help budgets go further during the school holidays.

AND FINALLY

Iceland ‘shocked and deeply disappointed’ over World Cup store rebrand spat

Iceland has said it was left “shocked and deeply disappointed” after receiving a cease-and-desist warning from the Football Association over its World Cup marketing campaign.

 

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PRSHOTS TOP 10 SEARCHES

What were our users searching for on PRShots Week ending July 17th 2026?

1/ AW26

2/ SS26

3/ Christmas

4/ Bikini

5/ Swimsuit

6/ Beach

7/ Red

8/ Denim

9/ Back to school 

10/ Blue
 

PRSHOTS DIARY

PRShots Retail Calendar Alerts

Days until Halloween – 102

Days until Black Friday – 129

Days until Christmas – 158

 

July Diary

How to get your brand and products on the July editorial calendars, higher up on search and AI engines and in social media

Our July PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

Summer is here! So keep on adding anything summer-related to your media centres, eg summer clothing, swimwear, bikinis, shorts, beachwear, sunglasses, plus things to keep you cool, like fans, sun hats and sun shades. Also, push anything to do with the outside, such as garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings that people may search on eg BBQ, Bar-B-Que, etc and other related keywords like picnic.

The festival season is now in full-swing, and the media are all looking for festival wear and things to take to festivals (tents, fans, ice boxes, torches, etc). We’re also getting ready to go on holiday, so luggage, bags, bumbags, beach towels, etc are all being searched for.

Also, look at any sports-related items, as this month sees the end of football’s World Cup Finals in the US/Mexico/Canada. Plus, look at anything tennis-related for Wimbledon, which is on for the first weeks of July, so anything football or tennis-related should be flagged and plus it's the Tour de France so anything lycra-related might also be good to flag.

Other clothing keywords being searched for this summer include; denim, florals, crochet, midi-dresses, maxi-dresses, polo, preppy, tennis-core and festival wear.

But not everyone is going abroad. The cost-of-living crisis is still cutting-into everyone’s wallets, so shoppers are still looking at holidays closer to home. Add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans? If you stock them, then firepits and chimineas for the colder UK evenings would be good to add.

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

July Diary - Weeks/Months

The Tour De France (4th – 26th)

 

July - Days

22nd- 23rd – Start of the school holidays England & Wales

22nd - 23rd - Tisha B'Av (Jewish Holiday – Changes July Aug)

24th – National Tequila Day (US)

25th – Christmas in July (5 months until Christmas)

25th-26th - Northern Pride Newcastle 

26th – Tour de France ends 

26th – National Parents Day (US 4th Sunday in July)

29th – National Lipstick Day                                                                                      

 

August Diary

How to get your brand and products on the August editorial calendars, higher up on search and AI engines and in social media

Our August PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.

The summer is in full swing, and hopefully the weather has improved – i.e. it’s stopped raining in the north and stopped being so damn hot in the south. So, there are just a few weeks left to boost your summer-related images before the AW26 images fully kick in.

There’s still time to tag anything relevant to summer/high summer and push anything related to the outside: garden furniture, anything for a garden party, or picnic or barbecue. Plus, don’t forget to add all of the other spellings, BBQ, Bar-B-Que, etc., and add any other related keywords like picnics, garden parties, etc. If you have them, then firepits and chimineas for the colder UK evenings would be good.

It's also a good time to start uploading your AW26 images. So jumpers, scarves, coats, boots, raincoats, hoodies, and cardigans will all start to be searched for by the media.

It's also not too early to start thinking about back-to-school items - Scottish schools start again in mid-August - and university students will be getting ready to sort out their wardrobes and rooms in September, so add fresher(s) and university as keywords to anything relevant.

There’s also still time to add Halloween ideas and Christmas gifts if you have them. 

If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.

If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.

August Diary - Weeks/Months

Music festivals are still on, so add any festival wear and camping-related things you have and keyword them with festival, particularly in the weeks running up to the August bank holiday weekend with Reading/Leeds festivals 27th-30th August. 

The 27th marks 3 months until the Black Friday/Cyber Monday (27th-30th Nov) weekend so start preparing for those sales now.

Weeks to celebrate this month include;

World Breastfeeding Week (1st - 7th)

Edinburgh Festival (7th - 30th)

Cowes Week (1st - 7th

National Horse Race Week (22nd-31st

 

August - Days

1st – Yorkshire Day

1st-2nd – Brighton Pride 

3rd – Summer bank holiday Scotland

7th – International Beer Day 

8th – International Cat Day

9th – Book Lovers Day

10th - National Shapewear Day

11th – National Bakewell Tart Day

12th – International Youth Day

12th – National Vinyl Records Day

13th – International Left-Handers Day

13th – National Prosecco Day

15th – VJ (Victory over Japan) Day

16th – National Rum Day

17th – UK Cupcake Day

18th – National Grooming Day

21st – World Senior Citizens Day

23rd - International Day for the Remembrance of the Slave Trade and its Abolition 

25th – National Secondhand Wardrobe Day

25th – Christmas in August (4 months until Christmas Day)

25th – Eid Milad un-Nabi

26th - Women's Equality Day

27th – National Burger Day 

27th – 3 Months until Black Friday 

28th - Raksha Bandhan (Hindu holiday)

28th – National Red Wine Day

29th-31st – Notting Hill Carnival 

31st – August Bank Holiday 

 

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s). 

 

For more diary dates for this year see the Marketing Retail Diary

NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s). 

 

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NEW BRANDS ON PRSHOTS

Lovett & Co 2020 marks Lovett & Co’s 10th anniversary of creating and designing beautiful vintage inspired jewellery and accessories from its base just outside Brighton.

Beyond Nine are a women's wear business producing clothing ranges for mothers – hence the Beyond Nine (months) name. Designed for style and comfort, the ranges include everything from trousers to knitwear to accessories and can be worn to the office, on the school run and to that big party.

Ellerod is small business that specialises in creating high-quality sustainable homeware inspired by the great British countryside and made from natural fibres in England.​ Ranges include cushion covers, placemats, tea towels and stockings.

Ipanema footwear is inspired by the culture of Brazil, it’s fun, chic and colourful and includes unique features that make Ipanema sandals and thongs unique, including multiple sole shapes for better comfort and fit, “360 degree” prints that wrap around the sole, and multiple strap details.

BRANDS WITH NEW IMAGES

Clothing, beauty and accessories

Oliver Bonas has new October womenswear ranges for the autumn, plus August accessories, jewellery, womenswear, sandals, bags and backpacks.

Bonmarché has new Autumn lookbook imagery including a new Autonomy range and a new Lorraine Kelly range, a new Dash range, and a Lisa Snowdon Transitional range. 

Dune has new men’s and women’s ranges of shoes, slippers, trainers and boots plus a new Dressy range of shoes, boots and bags.

National Trust has new gifts for him and her for the autumn and Christmas.

 

 

Very has a new Back-to-School range of kidswear, and a new Down to Earth Very collection of womenswear.

Primark has new Back-to-School outfits, a new Performance range, The Scene womenswear edit, new ranges of nightwear and lingerie, Prince tennis wear, new beachwear, band t-shirts and hats for the festivals.

Monsoon has new winter womenswear, plus shoes, bags, gloves and accessories, a new collaboration with Callie Thorpe and with Charlie Taylor Bonnie.

Accessorize has a new Winter Beach collection of womenswear and accessories, a range of jewellery for the summer, new accessories including socks, jewellery and scarves, new women’s and kids summer holiday wear.

Cotton Traders has a new Alex Jones Womenswear range and new menswear for AW26 modelled by Will Mellor.

Deichmann has back-to-school shoes, backpacks and accessories for kids.

F&F has new AW26 womenswear for everyday wear and for special occasions.

Matalan has new AW26 transitional womenswear ranges and its back-to-school ranges ready for the new 26/27 terms.

TK Maxx has new menswear, womenswear and accessories including bags, hats, glasses and sandals for the summer holidays, plus kidswear and women’s clothes, accessories, beach bags and sandals.

New Look has new high summer ranges of womenswear including blouses, skirts, dresses and t-shirts.

M&S has a new Dress to Thrill collection of men and womenswear, and a new Autograph menswear collaboration with the Atlassian Williams F1 Team, modelled by racing drivers Alex Albon and Carlos Sainz.

Threadbare has new SS26 outfits for the summer holidays, and a “New Way to Wear Formal” menswear collection.

Peacocks has new beachwear for men, women and children for SS26 and a new Dani Dyer Mini Collection for kids and new Lousie Redknapp SS26 ranges.

River Island has a new Morgan Jamieson collaboration of beach and holiday wear, a new Polly Smith collaboration, new Pony collaboration, a new Tolami Benson collaboration, and a new Samie Elishi collaboration.

Curvy Kate has new Scantilly lingerie ranges for AW26, including Showgirl, Glamour Puss, Victory Nouveau, Heartstopper, Boost, Intoxicated, Merlot, Restraint, Scandal, Swerve, Boost, Smoothie, Zen, Intoxicated, Flare, Lightstyle, Wondurfully, Cool Cat, Unapologetic, Hapy Hour, and Smoothie Spacer.

Tu Clothing has new high-summer womenswear and back-to-school ranges from its School Shop 2026.

Scamp & Dude has new Holiday Shop dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.

 

See additional new clothing and accessories images from

Joe Browns Barbour

 

Home, garden and food

Oliver Bonas has new August, September and October soft furnishings, furniture, lighting and homeware for the lounge, dining room and kitchen, beauty products, plus new furniture including chairs, tables and lighting.

Home Bargains has a new Hinch collaboration of soft furnishings and home furnishings for the autumn and for Halloween.

Cambridge Imprint has a new collection celebrating the life of designer Enid Marx, new very large hardback notebooks and softback sketch books, bookplates, small-patterned border cards, tea towels, new cards and papers, and new Italian cotton ribbons.

National Trust has new kids gifts, diaries and calendars for 2027 and Christmas cards and decorations, plus a ranges of Anglepoise lamps for the home and new garden furniture.

Hobbycraft has new Christmas ideas to make and buy, plus new back-to-school ideas and ideas for the autumn and Halloween.

Very has a new Very Collection of Christmas decorations and new homeware, plus a new Michelle Keegan collaboration of homeware, from tableware to soft furnishings and lighting solutions.

B&M has Christmas decorations for the lounge, the dining table and the home, from candles to wreaths.

Dunelm has new Winter Wonderland, Vintage Christmas, Supper Club, Alpine Cabin and Modern Rustic decorations, tableware, furniture and soft furnishing ranges for Christmas 2026, plus Cosy Home, Wild Harvest, Salvage Yard and Beautility AW26 homeware ranges and Vintage Emporium ranges of homeware and furniture for SS26.

Ruggable has new paly mats for kids, a new Jungalow collection based on its Painted Terrain and Woven Modernism ranges, as well as its Autumn rug designs for the home, for indoors and outdoors.

TK Maxx has new soft furnishings and new kitchenware, including jugs, crockery, bowls, and utensils.

Jellycat has new Bashful bunnies, and new animal ranges including Bretti Yeti, Trixiwoo Raccoon, Peanut Yeti, Bartholomew Bear, Mulshi, S’Mores, Ort & Tum, Zapperty and Rockleton.

Dobbies Garden Centres has its Christmas trees and decorations – including a Gruffalo-themed collection - for the home and the dining table and Christmas gifts for the family and pets, plus new Halloween and autumn home ranges and things for garden barbecues and eating outside.

Homesense has new garden lighting plus Halloween-themed homeware, plus homeware and art-related gifts and barbecue and picnic items for the summer months.

Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.

Oriana B has new furniture for the home, from sofas and settees to side tables and dining tables. 

Primark has new travel solutions, new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware with decorations, vases, soft furnishings, candles, diffusers and kitchenware.

The Gluttonous Gardener has new gifting suggestions and a Brontë sisters themed growbar.

Furniture Village has new ranges for the home, from beds, shelving, to sofas and chairs.

See additional new home images from

Sir Jacobs

 

WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?

If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.

GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION

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NEWSLETTER SECTIONS

THE LATEST RETAIL INDUSTRY NEWS

HOW TO GET YOUR BRAND NOTICED BY THE MEDIA

NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME

 

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