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PRShots Roundup brings you the latest retail news from Burberry, Osborne & Little, Frasers, Aldi, Hobbycraft, The Perfume Shop, Shein, Ocado, Morrisons, Nobody’s Child, Birkenstock, IM8, Aligne, THG, Dreams and M&S. Plus, five ways to build trust in an AI era, why a bigger ad budget doesn't guarantee better results and more.
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THE LATEST RETAIL INDUSTRY NEWS
Burberry sales rise 5% as turnaround shows signs of success
Burberry sales increased 5% to £455m in its Q1 to 27 Jun as chief executive Joshua Schulman’s turnaround strategy continued to gain momentum.
Osborne & Little looking for a sale
The Osborne & Little fabrics and wallpaper business co-founded by the father of former chancellor George Osborne is exploring a sale nearly 60 years after it was established.
Frasers slams ‘nonsense rumours’ over Harvey Nichols bid
Michael Murray, Frasers’ chief executive has hit back at “nonsense rumours” that retail brands are reluctant to work with the group over the Harvey Nichols bid.
Aldi launches hiring spree for 450 store roles amid expansion drive
Aldi is recruiting more than 450 store assistants for around 40 new locations set to open this year under a £370m expansion programme.
Hobbycraft sets sights on high street and overseas stores
Hobbycraft aims to test high street shops and open overseas branches as it embarks on a new growth phase.
The Perfume Shop sales edge up
The Perfume Shop accounts to 27 Dec 2025 show revenues up 1.1% to £324m but net profit fell to £11.7m from £17.2m in 2024.
Shein IPO faces lower valuation
Shein's ambitions for an IPO valuation of up to $50bn are likely to face a tough test from investors, as new fees on e-commerce parcels in Europe weigh on sales growth and profits.
Ocado Retail swings to profit as group eyes new international partners
Ocado’s joint venture with Marks & Spencer delivered a profit in the first half of the year, as group CEO Tim Steiner said the brand’s technology arm was eyeing new deals internationally.
David Beckham’s wellness brand IM8 secures $1bn funding
David Beckham’s wellness brand IM8 has secured $1bn in growth financing from General Catalyst’s Customer Value Fund (CVF), as it looks to accelerate customer acquisition and global expansion.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
Five ways to build trust in an AI era
Industry leaders from Bauer Media and Zenith discuss how to rebuild credibility by balancing programmatic budgets with tultsrusted audio channels and prioritising human editorial judgment.
Why a bigger ad budget doesn't guarantee better results
Spending aggressively before you’ve validated performance often leads to higher acquisition costs, slower optimisation, and weaker stakeholder confidence when results fall short.
The key to personalisation is using the right data intelligently
Laura Darling, director of retail trading at N Brown Group, discusses not using AI for the sake of it; and why high-quality data investment is just as important as channel investment.
Why Lefties is Inditex’s next big bet for the UK
As Inditex's Lefties gears up to make its UK debut later this summer, Drapers unpacks how Lefties will shake-up the UK value market.
Could the UK grocery market be headed for a new era of consolidation?
Given the ongoing bifurcation of the old big four, the rise of the discounters, and a more business-friendly regulator, the conditions appear right for a potential supermarket mega merger.
How to measure and improve social media ROI
Hootsuite shows how to calculate social media ROI, track revenue and non-monetary value, and report results using UTM links and benchmarking.
Why marketers should measure relationships, not leads
Lead volume shows activity. Relationship-led metrics reveal if marketing improves pipeline quality, win rates, and long-term growth.
UK marketers fail to check AI outputs
Less than a third (27%) of marketing leaders review AI-generated outputs before using them. The survey also found that 12% rarely or almost never review them.
AI makes refund evidence easier to fake
Using AI, a fraudster can generate fabricated product images, adjust explanations, and repeat or even automate the process.
BRAND NEWS
Morrisons appoints Maz Ahmed as MD of convenience & wholesale
Morrisons has appointed Maz Ahmed as the managing director of convenience and wholesale effective immediately, reporting directly to CEO Rami Baitiéh.
Retail media specialist Jack Johnson departs Ocado Retail to join JD.com’s Joybuy UK
Jack Johnson is leaving his role as Head of Retail Media & Data at Ocado Retail to work at Joybuy - JD.com’s online retail business in Europe - where he will continue his work in the retail media space.
BRAND NEWS
Nobody’s Child opens third UK boutique of 2026 in Cambridge
Womenswear brand Nobody’s Child has opened its third UK boutique of the year at Cambridge’s Grand Arcade.
Marks & Spencer reveals biggest standalone food store
Marks & Spencer’s biggest food store has opened in Godalming, Surrey, and for the first time also includes a kitchen shop.
Birkenstock launches new collection with Repetto
German comfort footwear brand Birkenstock and French women's premium footwear brand Repetto have collaborated on a collection combining ballet pumps and practicality.
Aligne unveils John Lewis, Anthropologie and Brown Thomas as new stockists
British womenswear brand Aligne will be stocked by John Lewis, Anthropologie and Brown Thomas across the UK and Ireland as it re-enters wholesale
THG's Myprotein nutrition brand expands further in activewear
THG’s sports nutrition brand Myprotein is expanding its women’s MP Activewear portfolio with the launch of a ‘Sunset Summer’ collection for SS26.
Dreams beds in for year-long Channel 4 and UKTV sponsorship push
Dreams has signed a year-long sponsorship deal spanning Channel 4 streaming, UKTV and Great! TV is it aims maintain a continuous presence in front of British viewers.
AND FINALLY x 2
Erling Haaland's $50,000 Hermes man bags can help rescue luxury
After Norway’s World Cup exit Erling Haaland can at least console himself with his impressive collection of bags made by Hermes and other designer labels.
Which brand won the World Cup?
On July 19, the most-watched competition in global branding comes to a close, along with the Fifa World Cup itself. Vogue looks at which brand scored the most and which brands went home early.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending July 10th 2026?
1/ AW26
2/ SS26
3/ Christmas
4/ Bikini
5/ Swimsuit
6/ Beach
7/ Bag
8/ Sunglasses
9/ Trainers
10/ Rug
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until School Summer holidays (England & Wales) – 5
Days until Halloween – 106
Days until Black Friday – 133
Days until Christmas – 162
July Diary
How to get your brand and products on the July editorial calendars, higher up on search and AI engines and in social media
Our July PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
Summer is here! So keep on adding anything summer-related to your media centres, eg summer clothing, swimwear, bikinis, shorts, beachwear, sunglasses, plus things to keep you cool, like fans, sun hats and sun shades. Also, push anything to do with the outside, such as garden furniture, anything for a garden party, or a picnic or barbecue, and don’t forget to add all of the other spellings that people may search on eg BBQ, Bar-B-Que, etc and other related keywords like picnic.
The festival season is now in full-swing, and the media are all looking for festival wear and things to take to festivals (tents, fans, ice boxes, torches, etc). We’re also getting ready to go on holiday, so luggage, bags, bumbags, beach towels, etc are all being searched for.
Also, look at any sports-related items, as this month sees the end of football’s World Cup Finals in the US/Mexico/Canada. Plus, look at anything tennis-related for Wimbledon, which is on for the first weeks of July, so anything football or tennis-related should be flagged and plus it's the Tour de France so anything lycra-related might also be good to flag.
Other clothing keywords being searched for this summer include; denim, florals, crochet, midi-dresses, maxi-dresses, polo, preppy, tennis-core and festival wear.
But not everyone is going abroad. The cost-of-living crisis is still cutting-into everyone’s wallets, so shoppers are still looking at holidays closer to home. Add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like raincoats, coats, hoodies, and cardigans? If you stock them, then firepits and chimineas for the colder UK evenings would be good to add.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
July Diary - Weeks/Months
2026 World Cup Final – US/Mexico/Canada 11th Jun - 19th Jul
The Tour De France (4th – 26th)
July - Days
18th - Nelson Mandela International Day
19th – National Ice Cream Day (US Third sundae in July 😉)
22nd- 23rd – Start of the school holidays England & Wales
22nd - 23rd - Tisha B'Av (Jewish Holiday – Changes July Aug)
24th – National Tequila Day (US)
25th – Christmas in July (5 months until Christmas)
25th-26th - Northern Pride Newcastle
26th – Tour de France ends
26th – National Parents Day (US 4th Sunday in July)
29th – National Lipstick Day
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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NEW BRANDS ON PRSHOTS
Beyond Nine are a women's wear business producing clothing ranges for mothers – hence the Beyond Nine (months) name. Designed for style and comfort, the ranges include everything from trousers to knitwear to accessories and can be worn to the office, on the school run and to that big party.
Ellerod is small business that specialises in creating high-quality sustainable homeware inspired by the great British countryside and made from natural fibres in England. Ranges include cushion covers, placemats, tea towels and stockings.
Ipanema footwear is inspired by the culture of Brazil, it’s fun, chic and colourful and includes unique features that make Ipanema sandals and thongs unique, including multiple sole shapes for better comfort and fit, “360 degree” prints that wrap around the sole, and multiple strap details.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Dune has a new Dressy range of shoes, boots and bags.
Very has a new Back-to-School range of kidswear, and a new Down to Earth Very collection of womenswear.
Primark has new Back-to-School outfits, a new Performance range, The Scene womenswear edit, new ranges of nightwear and lingerie, Prince tennis wear, new beachwear, band t-shirts and hats for the festivals.
Monsoon has new winter womenswear, plus shoes, bags, gloves and accessories, a new collaboration with Callie Thorpe and with Charlie Taylor Bonnie.
Accessorize has a new Winter Beach collection of womenswear and accessories, a range of jewellery for the summer, new accessories including socks, jewellery and scarves, new women’s and kids summer holiday wear.
Cotton Traders has a new Alex Jones Womenswear range and new menswear for AW26 modelled by Will Mellor.
Deichmann has back-to-school shoes, backpacks and accessories for kids.
F&F has new AW26 womenswear for everyday wear and for special occasions.
Matalan has new AW26 transitional womenswear ranges and its back-to-school ranges ready for the new 26/27 terms.
TK Maxx has new menswear, womenswear and accessories including bags, hats, glasses and sandals for the summer holidays, plus kidswear and women’s clothes, accessories, beach bags and sandals.
New Look has new high summer ranges of womenswear including blouses, skirts, dresses and t-shirts.
M&S has a new Dress to Thrill collection of men and womenswear, and a new Autograph menswear collaboration with the Atlassian Williams F1 Team, modelled by racing drivers Alex Albon and Carlos Sainz.
Bonmarché has new Autumn lookbook imagery with Lorraine Kelly, a new Dash range, and a Lisa Snowdon Transitional range.
Threadbare has new SS26 outfits for the summer holidays, and a “New Way to Wear Formal” menswear collection.
Oliver Bonas has new August accessories, jewellery, womenswear, sandals, bags and backpacks, plus new shoes from Birkenstock.
Peacocks has new beachwear for men, women and children for SS26 and a new Dani Dyer Mini Collection for kids and new Lousie Redknapp SS26 ranges.
River Island has a new Morgan Jamieson collaboration of beach and holiday wear, a new Polly Smith collaboration, new Pony collaboration, a new Tolami Benson collaboration, and a new Samie Elishi collaboration.
Curvy Kate has new Scantilly lingerie ranges for AW26, including Showgirl, Glamour Puss, Victory Nouveau, Heartstopper, Boost, Intoxicated, Merlot, Restraint, Scandal, Swerve, Boost, Smoothie, Zen, Intoxicated, Flare, Lightstyle, Wondurfully, Cool Cat, Unapologetic, Hapy Hour, and Smoothie Spacer.
Tu Clothing has new high-summer womenswear and back-to-school ranges from its School Shop 2026.
Scamp & Dude has new Holiday Shop dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.
See additional new clothing and accessories images from
Home, garden and food
Very has a new Very Collection of Christmas decorations and new homeware, plus a new Michelle Keegan collaboration of homeware, from tableware to soft furnishings and lighting solutions.
National Trust has new diaries and calendars for 2027 and Christmas cards and decorations, plus a ranges of Anglepoise lamps for the home and new garden furniture.
B&M has Christmas decorations for the lounge, the dining table and the home, from candles to wreaths.
Dunelm has new Winter Wonderland, Vintage Christmas, Supper Club, Alpine Cabin and Modern Rustic decorations, tableware, furniture and soft furnishing ranges for Christmas 2026, plus Cosy Home, Wild Harvest, Salvage Yard and Beautility AW26 homeware ranges and Vintage Emporium ranges of homeware and furniture for SS26.
Ruggable has new paly mats for kids, a new Jungalow collection based on its Painted Terrain and Woven Modernism ranges, as well as its Autumn rug designs for the home, for indoors and outdoors.
TK Maxx has new soft furnishings and new kitchenware, including jugs, crockery, bowls, and utensils.
Jellycat has new Bashful bunnies, and new animal ranges including Bretti Yeti, Trixiwoo Raccoon, Peanut Yeti, Bartholomew Bear, Mulshi, S’Mores, Ort & Tum, Zapperty and Rockleton.
Cambridge Imprint has new very large hardback notebooks and softback sketch books, bookplates, small-patterned border cards, tea towels, new cards and papers, and new Italian cotton ribbons.
Dobbies Garden Centres has its Christmas trees and decorations – including a Gruffalo-themed collection - for the home and the dining table and Christmas gifts for the family and pets, plus new Halloween and autumn home ranges and things for garden barbecues and eating outside.
Homesense has new garden lighting plus Halloween-themed homeware, plus homeware and art-related gifts and barbecue and picnic items for the summer months.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Oliver Bonas has new August lighting and homeware for the lounge, dining room and kitchen, beauty products, plus new furniture including chairs, tables and lighting.
Hobbycraft has new back-to-school ideas plus ideas for the autumn and Halloween.
Oriana B has new furniture for the home, from sofas and settees to side tables and dining tables.
Primark has new travel solutions, new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware with decorations, vases, soft furnishings, candles, diffusers and kitchenware.
The Gluttonous Gardener has new gifting suggestions and a Brontë sisters themed growbar.
Furniture Village has new ranges for the home, from beds, shelving, to sofas and chairs.
See additional new home images from
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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