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Main Image: Oliver Bonas
PRShots Roundup brings you the latest retail news from Co-op, Swatch, Adidas, The Cotswold Company, Little Mistress Birkenstock and Sainsbury’s. Plus, four key trends for shopper returns in 2026, how stores are attracting Gen-Z customers and more.
THE LATEST RETAIL INDUSTRY NEWS
Shoplifting increased by 5% to 519,381 incidents, in the year ending Sept 2025, according to the latest data from the Office for National Statistics (ONS).
Co-op to launch 18 stores in the first quarter of 2026
Co-op plans to open 18 stores in the first quarter of the year, with both new sites and re-opening shops after a “transformative investment”.
Swatch full-year profit drops 56%
Swatch FY profits are down as it takes the decision to protect jobs rather than profits. Sales dropped 1.3% to CHF6.3bn (£5.96bn) and operating profit fell 56% to CHF135m (£127.7).
Adidas delivers record 2025 revenues
Adidas has announced that it delivered record revenues for 2025 and also confirmed that it will launch a share buy-back.
Liverpool ONE celebrates ‘best ever’ Golden Quarter
Liverpool ONE has reported its strongest festive trading performance to date with footfall up by 13% and sales up 7%.
China luxury market forecast to rebound in 2026
China's personal luxury goods market is expected to return to modest growth in 2026, but analysts Bain warned the recovery would be fragile and uneven across brands and categories.
End of tax-free shopping cost UK £1.3bn from China alone in 2025
The end of tax-free shopping for tourists in the UK cost the retail sector £1.3 billion last year just from Chinese tourists.
Amazon scales back Fresh stores and launches Amazon Now
Amazon confirms it will cut 16,000 jobs, cut – or rebrand to Whole Foods Markets - all its US Fresh stores and launches ultra-fast delivery Amazon Now in a major strategic realignment
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
Four key trends for shopper returns in 2026
As retailers complete the final wave of post-peak returns, Alexandra Romantseva from ReBound and Advanced Supply Chain by Reconomy, looks at how reverse logistics will evolve in 2026.
How stores are attracting Gen-Z customers
Shopping has changed. The kids who grew up with smartphones in their hands are now driving how stores operate. And it’s not what anyone expected.
What customers really want from retailers in 2026
Download Retail Week’s Loyalty, Growth and the Future Consumer report to uncover the strategies, tools and data retailers must harness to drive sales and foster customer loyalty in 2026.
Shoppers want to feel seen and understood
Tesco Media’s third annual retail trends report, We Know the Nation 2026, paints a picture of British consumers who are looking for a sense of community and sharing of values.
Four reasons why retailers need to get personal with their returns policy
Retail Gazette outlines why retailers need to personalise returns policies in order to manage margins and maintain loyalty and consumer happiness.
Is Debenhams back in business as turnaround gathers momentum?
Things appear to be looking up for Debenhams Group after a surprise turnaround at the once ill-fated PrettyLittleThing has put the ecommerce player back in business.
Five innovative crime-busting ideas to address the shop theft scourge
High levels of crime have plagued retailers for years, prompting a wave of investment in staff safety and theft reduction – but there is more to do.
PEOPLE, MOVERS AND SHAKERS
Co-op appoints former Lidl CEO to board
The Co-op has appointed former Lidl UK chief executive Ronny Gottschlich to its board as an independent non-executive director.
BRAND NEWS
The Cotswold Company to open first London showroom
The Cotswold Company is opening a showroom in Kingston its first within the M25, and is part of “an ambitious strategy” to broaden its footprint with new openings across the UK.
Sainsbury’s unveils above-inflation pay rise
Sainsbury’s has announced an above-inflation 5% hourly pay rise for staff to come into effect from March.
Little Mistress refreshes wholesale strategy
Womenswear brand Little Mistress aims to increase margins for selected independent retailers following a strategic review of its wholesale model.
Victoria Beckham Eyewear’s new campaign features its eponymous founder for the first time
Victoria Beckham stars as the face of Victoria Beckham Eyewear’s Spring/ Summer 2026 campaign, shot by Mert & Marcus. This is a first for the brand’s eponymous founder and creative director.
M&S doubles down on ‘trusted value’ across fashion and home
Marks & Spencer said it is reinforcing its “trusted value” strategy across fashion, home and beauty, as it seeks to strengthen perceptions of quality and value amid pressures on consumer spending.
R.M.Williams accelerates UK expansion
R.M.Williams is ramping up its UK retail expansion as British demand for heritage footwear and repairable luxury continues to rise, following three consecutive years of double-digit growth.
White Stuff puts customers front and centre in new denim campaign
White Stuff has launched a new spring campaign that puts the spotlight on its latest denim offering - shot with some of its own customers - with a focus on fit and quality.
PRShots launches new social listening solution
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
AND FINALLY x2
Birkenstock brings sandals to bridal couture
Birkenstock has partnered with New York bridal-couture studio Danielle Frankel on a new bridal range for brides, grooms and bridesmaids.
The winners of Product of the Year 2026 were unveiled during a glamorous ceremony in London’s Quaglino’s hosted by broadcaster and writer, Claudia Winkleman.
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Jan 23rd 2026?
1/ SS26
2/ Valentine
3/ Bathroom
4/ Easter
5/ AW25
6/ Kitchen
7/ Floral
8/ Jeans
9/ Cushion
10/ Bedroom
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Winter Olympics Milano Cortina - 7
Days until Valentine’s Day – 15
Days until Winter Paralympics Milano Cortina - 35
Days until Mother’s Day – 44
Days until Easter – 65
February Diary
How to make your products and brand attractive to the media in February
Our February PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
Aside from continuing to keep an eye on those SS26 drops, the first half of the month is about preparing for Valentine’s Day issues, and the second half is about getting ready for Easter. It’s at the start of April (Good Friday is the 3rd April) this year, so you still have time to prepare.
For Valentine’s Day, make sure everything has some of the keywords the media will be looking for, eg gifts, pink, red, lingerie, etc. For Easter, make sure everything has some of the keywords the media will be looking for, eg eggs, chocolate, easter bunny, easter egg, chick, etc.
As we’re coming out of winter, it’s time to start putting up images for the spring and summer. So anything related to getting out of the house is good, so get uploading images and adding keywords relating to summer outfits, swimwear, the garden, garden parties and Barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc).
It’s also the Winter Olympics in Milan this year (Olympics Feb 6th -22nd and the Paralympics Mar 6th -15th), so anything Olympic sport-related should get an extra push this month.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
February Diary - Weeks/Months
In the UK, it’s LGBT+ History Month and National Wedding Month and Go Red for Heart Month; in the US, this is Black History Month and National Bird Feeding Month. It's a great month for food, we have Pancake Day, National Pizza Day and Bread Week (21st Feb - 1st Mar)
Other events include;
National Storytelling Week (31st Jan – 8th Feb)
Moda x Pure Spring Fair, NEC Birmingham (1st -4th)
New Homes Week (2nd – 8th)
National Apprenticeship Week (9th - 15th)
New York Fashion Week (12th-17th)
London Fashion Week (19th – 23rd)
Diary - Days
1st – World Hijab Day
1st – Yorkshire Pudding Day UK
1st – Tu B’Shevat
2nd – Groundhog Day Again!!
4th – World Cancer Day
5th – Time to talk day
6th – Winter Olympics Opening Ceremony
6th – National Sickie Day
6th - National Wear Red Day (Support for Heart disease) (US)
8th – Valentine’s Day searches peak
8th – NFL Super Bowl
9th – National Pizza Day (US)
11th – Flower searches peak for Valentine’s Day
14th – Valentine’s Day
15th – Singles Awareness Day
15th – Maha Shivaratri
17th - Start of Ramadan
17th - Random Acts of Kindness Day (US)
17th – Chinese Luna New Year – (This year it’s the year of the Horse)
17th – Pancake Day/Shrove Tuesday
18th – Ash Wednesday
18th – National Drink Wine Day (UK)
20th – National Love Your Pet Day
22nd – Winter Olympics Opening Ceremony
22nd – BAFTA Film Awards
22nd – New car searches rise
23rd – UK Holiday searches peak
27th - National Wear Red Day (Support for Heart disease) (UK)
28th - The Brit Awards
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Industrious Decor is more than furniture. It’s a world of intentional design — where form meets feeling, and materials tell a story. Each collection — ID Country, ID Loft, ID Earth craft, ID Gentleman’s Club, and ID Expression — embodies a distinct aesthetic, yet all share the same foundation: timeless design, refined detailing, and an appreciation for craftsmanship.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Primark has new Bridal ranges, Tailored Denim for adults and kids, Swimwear and beach wear, Circular womenswear ranges, a Major Finds womenswear range, a new Edit range of womenswear, new American NFL strips, plus new athleisure wear for the spring for men and women.
Very has new Traitors-inspired fashion, a new Transitional Very Collection, new Valentine’s related clothing, Winter footwear, a Rebellious Romance clothing line for Valentines, a new Michelle Keegan collaboration.
F&F has a new Essentials range and spring womenswear ranges of clothes, including jackets, coats, dresses and lingerie.
Curvy Kate has new Scantilly lingerie collections including Swerve, Restraint, Indulgence, Laced Up, Bound Blossom, Embrace, Boost, Flare, Lightstyle, Smoothie, Flora, Limoncello and Suspense and new swimwear for SS26 including Victory, Wild One, Sunset Palm, Siren Seas, Deep Dive, Jet Set, Ibiza, Wild Horizon, Zip Tide, Beach Bliss and Holiday ranges.
Oliver Bonas has March, February and Valentine’s Day ranges of clothing, bags, jewellery and accessories.
Monsoon has new womenswear SS26 ranges, new bridal ranges, new Jan and Feb drops, new clothing ranges for SS26, new going out bags, shoes and jewellery, a new collaboration with Sarah Corbett-Winder.
Roman Originals has new tops, trousers, skirts, coats and dresses ranges, new AW25 Dusk, Curve and Petite ranges for parties and going out, including coats, jackets, dresses and trousers.
Peacocks has new SS26 sleepwear and lingerie, plus leisure wear and ranges for men and women modelled by Louise Redknapp, Dani Dyer and Michael Owen.
M&S has new Valentine’s Day nightwear and lingerie, plus kidswear and baby wear ranges.
Inspecs has new sunglasses from Superdry, Radley and Barbour and SS26 ranges.
Salts Cashmere has new SS26 designs for him and her.
Matalan has new kidswear for World Book Day, clothing ranges for Valentine’s Day, Souluxe pastel and print activewear for the new year and January transitional ranges, and a new nightwear collaboration with Little Mistress Vicky Pattison.
Accessorize has new SS26 womenswear, bags and jewellery, plus new Valentine's Day and & bridal accessories.
River Island has new Love is in the Air ranges and a To Have and Hold wedding range of womenswear and accessories, SS26 lookbook images and cut-outs of clothing, bags and accessories, plus a new collaboration with Real Hackney Dave.
Fatface has new SS26 womenswear including jeans, dresses, jumpers, tops, jackets, bags and more.
Barbour has a new collaboration with Feng Chen Wang, new jumpers and bags for the New Year and has new collaborations with Ganni, Baracuta, Sorel, Levi’s, Arket, Paul Smith and Farm Rio.
Deichmann has SS26 shoes and trainers, a new Bridgerton collaboration of shoes, bags and accessories.
TK Maxx has new Valentine's themed clothing ranges.
Bonmarché has new Dash ranges and Lorraine Kelly Spring 2026 ranges.
Threadbare has new suite dreams pyjamas and nightwear ranges.
New Look has new season outfits and accessories and drops of AW25 ranges including clothes, bags, shoes, boots and accessories.
Cotton Traders has new SS26 women’s and menswear available in January including a new SS26 menswear collaboration with actor Will Mellor and a womenswear collaboration with Alex Jones.
Scamp & Dude has new outerwear ranges and ‘Swag Bags with Purpose’ gift ranges for Valentine’s Day.
See additional new clothing and accessories images from
Home, garden and food
Very has a new Very collection of furniture, wall art and storage solutions, new beauty and wellness tech, new SS26 homeware including garden furniture, a new Michelle Keegan range of furniture and a Zen Minimalism, Revive Very Home range of items for the home, dining room, lounge and kitchen.
Cambridge Imprint has new Valentine’s Day and Easter decorations, new albums, notebooks, cards and patterned paper for SS26 including its Bean Summer, Bean Kingfisher, Alhambra, Windmill and Songbird ranges.
M&S has new flowers for Valentine’s Day, furniture and homeware collections, Valentine’s Day gifts, new homeware ranges for the spring and summer.
Oliver Bonas has new February and January homeware for the dining room, living room and bedroom, plus Valentine’s gifts.
TK Maxx has new Tropicana Jungle, Playful Escapism, Pastel Dining & Gifting, Holistic Horizon and Joyful Minimalism themed homewares for SS26, plus new gifts for him and her for Valentines.
Arran Sense of Scotland has new Sannox Lifestyle men’s fragrance gift packs ahead of Father’s Day and Valentine’s Day gift sets.
Habitat has new homeware for the bedroom from beds to soft furnishings, plus gifts and things for Valentine’s Day and new Joy of Play, Riviera and Verde Luxe ranges of furniture, homeware and soft furnishings for SS26.
Matalan has new spring and Easter presents and decorations and Valentine’s Day themed soft furnishings and bedding for the home, plus new Hello Spring ranges of homeware, and a new SS26 range of home furniture and soft furnishings.
B&M has a Baby Event of toddler and baby accessories, plus Valentines gifts for him and her.
Designers Guild has new Palette Provencale SS26 range of materials for the home.
Hobbycraft has new crafting supplies, Easter wreath ideas as well as Valentine gifts and ideas for adult crafters, children and teens.
Homesense has gifts for Valentine’s Day new ranges of soft furnishings and things for the lounge, kitchen and dining room.
The Orchard has its tabletop range of fire pits in five different colours.
Ruggable has new ranges of doormat including Valentines themes, plus all sizes of rugs for inside and out for SS26 including the Kindred Cottage, Eclectic Boho and Serene Neutrals range.
Quorn Stone has new natural stone, and marble and stone effect ranges, new terracotta decorative tiles, natural stone range, marble and decorative effect tiles.
Primark has new Lowkey Athluxe homeware, Valentine’s Day themed homeware and travel accessories for the spring summer holidays.
Dobbies Garden Centres has Easter gifts and decorations, Mother’s Day gifts, a collaboration with the RHS, Valentine’s gifts, plus outside dining tables, chairs, lighting and accessories, plus Winter gardening.
Home Bargains has new Hinch interior ranges, new Easter soft furnishings, Mother’s Day gifts, Valentine’s gifts, Desert Dusk and Coastal Retreat ranges plus active fitness equipment for the New Year healthy you campaign.
Oriana B has furniture for the home including mirrors, display cabinets, armchairs, lamps and sideboards.
Jellycat has new ranges of its soft toys and amuseables bags ready for Valentine’s Day, plus new ranges of soft toys and amuseables.
See additional new home images from
Sofology Furniture Village Dunelm Nest Cult Furniture Online Home Shop
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
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NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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