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PRShots Roundup brings you the latest retail news from The North Face, Pepco, The Works, Urban Outfitters, TK Maxx, Roberto Cavalli, Vinted, Stripe & Stare, Lucy & Yak, Skims, John Lewis, Miniso, Yours Clothing and Topshop. Plus, why retail media will ‘fundamentally reshape’ advertising, how the generations like to shop and more.
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THE LATEST RETAIL INDUSTRY NEWS
The North Face helps VF Corp return to growth as profits surge
The North Face owner VF Corp has returned to full-year growth for the first time in three years, as momentum across its core brands helped offset continued weakness at Vans.
Pepco Group reports strong first half
Pepco Group’s H1 figures to 31 March show sales up 5% to €2.5bn and underlying pre-tax profit up by 52.3% to €198m.
The Works expects profits to beat expectations following ‘outperformance’
The Works has reported that full year profits will be higher than anticipated as its growth strategy bears fruit.
Urban Outfitters posts record Q1
Urban Outfitters Q1 sales were up 11.4% to a record $1.48bn, with the brand seeing growth across all brands and channels.
TK Maxx raises annual forecasts
TK Maxx parent company TJX has raised its annual forecasts as consumers increasingly shop for deals amid economic uncertainties and with Q1 revenue at $14.32bn above the $14bn estimate.
British Land profits from record year of leasing
Retail landlord British Land had a record year with underlying profits up 5% to £294m in the 12 months to 31 Mar.
Primark, H&M and Vinted urge governments to stop penalising resale
Retailers and resale platforms including Primark, H&M and Vinted are urging governments to overhaul tax rules and labour costs to help make circular fashion commercially viable.
Retailers fund £23m security investment into the West End
Hundreds of retailers and local businesses across London’s West End are injecting £23m into strengthening security operations and infrastructure in the area.
Vinted says sellers earned €10.8bn through the platform in 2025
Vinted’s annual impact report claims consumers saved €21.6bn by buying on the platform, and sellers made €10.8bn from the platform.
Marquee Brands acquires majority stake in Roberto Cavalli
Marquee Brands is to acquire a majority stake in luxury Italian footwear brand Roberto Cavalli after striking a deal with Damac Group.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
Why retail media will ‘fundamentally reshape’ advertising
Retail Media growth has slowed slightly, and temporarily, not because it doesn’t work, but because the systems that allocate advertising budgets were built for a different era. But that will change.
How the generations like to shop
CACI’s ‘Voice of the Nation’ survey shows “a clear generational divide” with Gen Z consumers nearly twice as likely to use 'Pick Up Drop Off' (PUDO) points as other age groups (39% vs 23%).”
Topshop’s three ingredients for social media success
Topshop global marketing director Moses Rashid reveals how the brand built its social media relaunch strategy around three core pillars: product, cultural community and elevation.
How Stripe & Stare co-founder Katie Lopes started in fashion
Stripe & Stare has carved out a distinctive position in the crowded lingerie market with a simple yet confident promise: the world’s most comfortable knickers.
Brands face fines on fake review laws
Law firm Mills & Reeve has revealed new data which finds the majority of companies are still not compliant with legislation around fake reviews.
BRAND NEWS
Lucy & Yak to turn stores into ‘preloved hubs’
Lucy & Yak is turning its stores into dedicated preloved hubs for a weekend this May, as it celebrates second-hand shopping with communities across the UK.
Skims unveils Regent Street flagship
Skims has offered a first look at its upcoming Regent Street flagship. The store, which was first teased in December, spans 12,000 sq ft and was previously occupied by Ted Baker.
John Lewis names Boston United’s Lenell John-Lewis as brand ambassador
John Lewis has named Boston United striker Lenell John-Lewis as its newest brand ambassador and will front the retailer’s ‘Summer of Sport’ campaign.
Miniso re-opens refurbished Brighton store
Miniso is to reopen its store at Brighton’s Churchill Square this week following a major refurbishment.
Modest fashion label Leem marks key milestone in UK expansion
Modest fashion label Leem is launching its spring/summer 2026 collection on JohnLewis, marking a key milestone in its ongoing UK retail expansion.
Yours Clothing identifies TikTok content gap around dresses for curvy bodies
TikTok’s Creator Search Insights has revealed a growing demand for more inclusive fashion content, with “dresses for curvy body” identified as a key content gap on the platform.
AND FINALLY
Ice cream inspired fashion in Cannes
Magnum Ice Cream produced its first ever fashion show for a beach activation during the Cannes Film Festival.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending May 15th 2026?
1/ SS26
2/ Bikini
3/ Swimsuit
4/ Beach
5/ Outdoor
6/ Linen
7/ Sandals
8/ Denim
9/ Garden
10/ Dress
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 31
Days until School Summer holidays (Scotland) - 42
Days until School Summer holidays (England & Wales) – 62
Days until Halloween – 163
Days until Black Friday – 190
Days until Christmas – 218
How to get your brand and products on the May editorial calendars, higher up on search and AI engines and in social media
Our May PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now well into Spring, and there are two long bank holiday weekends to enjoy this month, and with a bit of luck, we’ll have great weather for at least one of them.
To get the best chance for a download, add images that are related to the summer, and make sure they’re accompanied by any keywords relating to being out of the house and into the garden and the great outdoors, including garden, garden parties, barbecues (don’t forget to add all of the other spellings BBQ, Bar-B-Que, etc.) picnics, outdoors.
Summer holidays are on the horizon, so campaign images that include the beach or the outside world will be used. Upload any images you have of summer outfits, holiday clothes, festival clothes, sandals, beachwear, swimsuits, bikinis, linen, and sandals.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans, plus from homeware blankets and rugs, for the colder UK evenings.
May is also the start of wedding season, so if you have any wedding-related items, then get ready to promote them along with any wedding keywords, bridal, bride, groom, hen party, stag do, etc.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
This month sees the start of the FIFA World Cup Final which is hosted in US, Mexico and Canada and starts on the 11th June at the 87,000 capacity Estadio Azteca in Mexico City (Scotland’s first match is June 13th and England starts on June 17th) and carries on to the final match on the 19th July in the 82,000 capacity MetLife Stadium in New Jersey. Tag anything football-related with the keywords ”World Cup.”
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
May Diary - Weeks/Months
May is National Walking Month, National Smile Month (12th May – 12th Jun Changes), and Skin Cancer Awareness Month.
It’s also:
National Doughnut Week (16th – 24th)
Cannes Film Festival (12th – 23rd )
Sandwich Week (18th – 24th)
RHS Chelsea Flower Show (19th – 23rd)
National Barbeque Week (25th – 31st )
May - Days
21st – International Tea Day
21st – Shavuot
22nd – World Goth Day
22rd - UEFA Women's Champions League final
22nd – Craft Distillery Day (US)
25th – Spring Bank Holiday
25th - Geek Pride Day
25th – Whit Monday / Pentecost
25th – National Wine Day (US)
25th – Camping-related searches rise
25th – Memorial Day
29th – National Biscuit Day
30th – BBQ searches peak
30th - UEFA Champions League Final
31st – Women’s FA Cup Final
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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NEW BRANDS ON PRSHOTS
Sir Jacobs was founded by Neil and Stephan Jacobs, who left behind careers in law and digital product design to pursue something creative, tactile and more personal. Their vision? To bring together the worlds of ceramics and fragrance — turning everyday objects into something truly special.
Neem London produces sustainable, stylish and classic menswear pieces with low emissions, and is the goto label for “hot dads”. Founded in 2020 by a menswear designer with a background in big high-street labels the label features items for both work and leisure and has gone from strength to strength since launch.
VIXII jewellery is designed in the UK and handcrafted in India, with each piece using lab grown Polki Diamonds with no two diamonds alike each item is unique. The current range includes limited edition bracelets and necklaces.
Lola Starr is a growing UK athleisure brand based in the North West. Founder Kate Hill created the brand because she couldn’t find activewear that truly worked for her “leggings that felt supportive, comfortable, and confidence-boosting. Lola Starr is about designing pieces that move with real women, through real life.“
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Scamp & Dude has new dresses, jumpers, jackets and hoodies, plus a new collaboration with trainer/sports shoe brand Gola.
Peacocks has new Lousie Redknapp SS26 ranges, new Danni Dyer modelled womenswear for the holidays and the beach, new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear.
Oliver Bonas has new jewellery, new shoes from Birkenstock, summer clothing and accessory ranges, new jewellery launches, new summer fashion lines, plus May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags and accessories.
M&S has new gifts for Father’s Day from sunglasses to sandals to short-sleeved shirts.
Matalan has new summer linen womenswear, new menswear, plus women’s summer clothing including dresses, jump suits, halter tops and vests, a new Riveria range of menswear.
Regatta has a new Regatta Life menswear clothing range and an extensive range of everyday womenswear for all occasions, and new Orla Kiely collaboration of jackets, dresses and coats.
Primark has a new Performance and Edit range, a new Love to Lounge range of nightwear and Owning the Summer kids clothing, beauty accessories, new Pau Eche (Paula Echevarría) collaborations of clothing, shoes, accessories and jewellery, plus outfits for the beach.
Bonmarché has a new Lisa Snowdon Holidays Edit, a Lorraine loves range, Dash range of womenswear, new summer outfits, beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts.
TK Maxx has a spring summer range of men and women's clothing, shoes, boots plus women’s accessories including handbags, bags, purses and wallets.
Barbour has a festival dressing range, a new Farm Rio collaboration, new Chelsea Flower Show dressing ranges, a new Icons range, a Paul Smith Collaboration, and a Heritage+ range.
River Island has a new Samie Elishi collaboration, new images from the Royal Society of Arts (RSA) Student Design Awards, plus a new Del Marr collaboration of beachwear, and a Terry De Havilland collaboration of beachwear, accessories, shoes and jewellery.
Iolla has new ranges of its sunglasses for men and women, the latest ranges for the summer holiday season feature custom tints in all the colours of the rainbow.
Very has a new Michelle Keegan collaboration and a new Very collection, new children’s Hello Kitty and Disney clothing ranges, new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Threadbare has new ranges of shorts, dresses, waistcoats, jumpers and jackets for the summer plus nightwear.
Monsoon has a new collaboration with Charlie Taylor Bonnie, new spring womenswear and kids clothing for May and June, along with jewellery, new linen and denim women's wear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
Cotton Traders has a new collaboration of summer outfits with Jasmine Harman.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
Deichmann has new ranges of summer shoes and sandals plus new Converse ranges.
F&F has new womenswear collections for the summer including, bikinis, swimsuits, and day and evening wear for the summer holidays.
See additional new clothing and accessories images from
Dune Busby & Fox Fatface National Trust
Home, garden and food
Jellycat has new seaside holiday themed bears and amuseables, new ranges of amuseables for 2026 including Bartholomew Bear, Ricky Rain Frog, Zumblebi Junior.
Cambridge Imprint has new cards and papers, new Italian cotton ribbons, small pocket books, kitchen trays, exercise and hardback books, notebooks, plus Clamshell and Dandelion patterned paper.
Oliver Bonas has new homeware for the kitchen, dining room and lounge plus new furniture including chairs, tables and lighting.
TK Maxx has homeware, kitchenware, picnic essentials, items for Charity Month and home gifts for Father’s Day.
Cult Furniture has new furniture for the bedroom, living room, home office, kitchen and dining rooms.
Homesense has everything for a picnic in the country, new art-related gifts and barbecue and picnic items for the summer months.
Ivyline has new fireside companion pieces, plus planters for indoors and out.
The Gluttonous Gardener has new Father’s Day gifting suggestions and a Brontë sisters themed growbar.
Dobbies Garden Centres has new summer pots and things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
Matalan has new beach towel ranges for the summer holidays.
Hobbycraft has gift ideas for Father’s Day, craft ideas and accessories for the summer from cake decorations to Wedding gifts and decoration ideas.
Primark has new Chillis range of homeware, new luggage and storage solutions, Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Designers Guild has new SS26 soft furnishing design ranges including cushions, rugs and throws.
See additional new home images from
M&S The Orchard Joe Browns B&M Home Bargains
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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