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PRShots Roundup brings you the latest retail news from On, WHSmith, Waterstones, Birkenstock, Naked Wines, Zara, Holland & Barrett, Lululemon, Kiltane, Lookfantatstic and M&S. Plus, why you need KOLs and how to get results from working with them, how to succeed at cross-border commerce and more.
This is the last News update for the year. We hope to see you all in 2026. Have a very happy Christmas and have a very happy New Year.
THE LATEST RETAIL INDUSTRY NEWS
The UK arm of Swiss clothes and shoes brand On jumped by £40m in 2024 from £94.6m to £134.5m and pre-tax profit also increased from £1.8m to £3.9m over the same period.
November's UK retail sales disappoint
Month-on-month retail sales volumes edged down in November but were up year on year, official data showed.
WHSmith admits ‘much to do to rebuild confidence’ as profits fall
Travel retail specialist WHSmith has reported a slip in earnings after an accounting controversy in the US that cost its chief executive his job.
Consumer confidence edges up in December
GfK’s Consumer Confidence Index has risen by two points to -17 in December but confidence remains subdued ahead of Christmas
Waterstones and Barnes & Noble owner prepares for listing
Waterstones and Barnes & Noble owner Elliott Investment Management is reportedly gearing up to list the bookstores on the UK or US stock market.
Naked Wines pushes forecast to top end of guidance
Naked Wines has updated on its expected FY26 results and now expects its previously forecast adjusted EBITDA to be at the top end of the £5.5-7.5m range.
Birkenstock sales top €2bn as profits climb
Birkenstock has reported surging sales and profits for Q4 and the FY to 30 Sept, as it hails "robust consumer demand globally".
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
Why you need KOLs and how to get results from working with them
Hootsuite explains what key opinion leaders (KOLs) are, how they differ from influencers, and how to build KOL marketing partnerships that drive trust and real results.
How to succeed at cross-border commerce
UK businesses are increasingly capitalising on international markets to help bolster sales and drive growth, but where do the greatest opportunities lie?
Eight in 10 marketers use AI for Christmas campaigns
Nearly eight in 10 marketers (78%) are using AI to plan, test, and optimise this year’s seasonal campaigns, a 42% jump since 2024.
TikTok reveals top beauty trends and brands to watch
TikTok reveals that 2025’s beauty trends were all about simplicity and results. From viral favourites like the 'lip stain' and 'heatless curls' to the growing focus on skin barrier care.
Holland & Barrett reveals wellness trends for 2026
Holland & Barrett’s new trends report reveals 2026 trends showing health and wellness innovation is accelerating and consumers are increasingly prioritising proactive, long-term wellbeing.
How a garage startup became a £40m cleaning business
What began as a passion project for green, healthy, gorgeously-scented household products has grown into one of the UK’s most compelling subscription retail stories.
Zara turns to AI to generate fashion imagery using real-life models
Zara has become the latest fast-fashion retailer to use AI to help create new images of real models in different outfits.
BRAND NEWS
Lululemon to enter six new markets in 2026
Lululemon plans to expand its international footprint in 2026 with six new market entries, marking the largest number of new country launches the brand has undertaken in a single year.
M&S says shoppers are choosing separates for party season
M&S’s female customers are “embracing a more versatile approach to occasion dressing” this party season with eight out of 10 best-selling lines across its party range being separates.
Kiltane unveils new London flagship
Scottish cashmere specialist Kiltane opened a fourth London-based store in Bloomsbury, central London, earlier this month.
Lookfantastic launches same-day delivery partnership with Uber Eats
Lookfantastic has partnered with Uber Eats to introduce same-day delivery across select London postcodes this December.
AND FINALLY x2
Festive spending on cats has risen 26%
Pets at Home says “cats are the biggest winners of festive shopping” this year with spending on cat products up over 26%, spending on small animals is up 40%, and spending on dogs is up just 2%.
It’s that time of the year again. Yes, it’s the PRShots retail Christmas adverts round-up, an ever-growing list of all the Christmas goodies, updated as the adverts appear on your TV and socials.
PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Dec 12th 2025?
1/ SS26
2/ Christmas
3/ AW25
4/ Dress
5/ Jumper
6/ White
7/ Kitchen
8/ Ski
9/ Pyjamas
10/ Boots
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Christmas Day – 6
Days until Valentine’s Day – 57
Days until Mother’s Day – 86
Days until Easter – 107
December Diary
How to make your products attractive to the media and influencers in December
Christmas is nearly over by now for the media; there are just a few dailies, weeklies, websites and influencers doing last-minute gift guides for Christmas but for most print media it’s the New Year, and what’s happening in 2026.
You should be uploading SS26 outfits and home goods for those “A new you for 2026” and “Redecorate for 2026” issues, so athleisure, outdoor healthy sporty images will all be useful, plus anything for the home.
As always don’t forget to add keywords – New Year, Gifts, Spring, Christmas, Xmas, Holidays, Winter plus all those words beloved of home magazines like cosy, cosiness, hygge, wellbeing.
Clothing wise the media are still looking for going out outfits for Christmas and New Year, so party wear, party dresses, nightwear and also winter clothing like jumpers, scarves, bobble hats, beanies, cardigans, coatigans, jackets, coats are still being looked for. So, make sure that you have plenty of images in those categories uploaded and labelled with as many of those words as you can.
You can also start to look at holiday clothing and outfits for when the weather gets a little warmer so make sure SS26 is flagged on your drops even if they’re not yet available until 2026 – If they’re not on sale until Jan or Feb then use the On Sale date field to flag this up. You can either add a specific date, 2/2/26 or if you’re not sure then you can use the text “available first week in Feb.”
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
December Diary - Weeks/Months
December is all about Christmas and New Year events, but it’s also AIDS Awareness Month, Universal Human Rights Month, Decembeard, and No Gender December.
Additionally, there’s Kwanzaa (26th - 1st Jan).
Men’s Ashes tournaments Australia (Third Test 17th-21st Fourth Test 26th-30th)
December Diary - Days
20th – Super Saturday/Panic Saturday (Last Saturday before Christmas)
21st – Winter Solstice
22nd – Hanukkah ends
25th – Christmas Day
26th – Boxing Day
31st – New Year’s Eve
January Diary
How to make your products and brand attractive to the media in January
Our January PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
January is all about fitness and health and getting back on track after a Christmas and New Year holiday break. So, clothes-wise it’s all about clothing for the gym and exercise, so make sure if you have anything relevant that it’s flagged up with keywords like fit, exercise and gym.
The monthlies are also starting to prepare for Valentine’s Day next month, so get any relevant clothes, accessories and gifts uploaded and keyword them with valentine. They’re also looking forward to next season so make sure anything SS26 is flagged on your drops.
Plus, as we’re still mid-winter there will still be searches for anything cosy, so pyjamas, slippers, coats, hygge, winter warmers, knitwear, scarves and everything warm.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
It’s also the Winter Olympics in Milan this year (Feb 6th -22nd), so anything Olympic sport-related should get an extra push this month.
January Diary - Weeks/Months
January is also Veganuary (in 2024 over 1.8m people worldwide attempted to adopt a vegan lifestyle!) and it’s also Dry January so it’s a good idea to make sure you have vegan-friendly products and non-alcoholic products labelled on your media centre, plus anything that’s healthy that fits in with resetting your life.
If you sell gin and anything gin-related then it’s also Ginuary! It’s also Walk Your Dog Month, so anything dog-related would be good.
Other events include
Men’s Ashes - Fifth Test, SCG in Sydney: (4th-8th)
Houseplant Week (5th –11th)
The London Textile Fair (13th – 14th)
The Furniture Show NEC Birmingham (18th– 21st)
Cervical Cancer Prevention Week (19th – 25th)
Diary - Days
1st – New Year’s Day
2nd – Dry January searches peak
3rd - Gym & Fitness Searches rise
5th – Twelfth Night
5th – Takeback Monday
5th – Divorce Day
6th – Epiphany (Take your Christmas decorations down)
7th - Orthodox Christmas Day
8th – Diet Searches peak
12th – Alcohol-free searches peak
14th - Orthodox New Year
17th - Ditch Your Resolution Day #DitchYourResolutionDay
19th - Have a Brew and Chat Monday/Blue Monday
19th – Martin Luther King Day (US)
20th – Health Food Searches Peak
21st – National Hugging Day (US)
25th – Burns Night
25th - Dydd Santes Dwynwen (St Dwynwen's Day)
26th – Australia Day
26th – Indian Republic Day
27th – Chocolate Cake Day (US)
27th – Holocaust Memorial Day (US)
28th – Data Privacy Day
29th – Valentine’s Day searches rise
31st – Tax return payments are due today
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
NEW BRANDS ON PRSHOTS
Rhoen is the brainchild of designer Rebecca Rhoades. The Rhoen collection features ready-to-wear, bridal, party, signature and casual ranges of luxury womenswear, featuring big bright prints and colours in mini, midi and maxi lengths.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Accessorize has new SS26 womenswear, new Valentine's day and & bridal accessories, Christmas gift ranges including slippers, scarves, gloves, hats and bags, plus accessory ranges with sunglasses, jewellery, and belts.
Monsoon has new clothing ranges for SS26, new going out bags, shoes and jewellery, a new collaboration with Sarah Corbett-Winder and AW25 clothing, jewellery and accessories.
Cotton Traders has new SS26 women’s and menswear available in January.
Very has a new Michelle Keegan collaboration, a new Very collection, new Winter layering ranges, Christmas Pyjamas, slippers and dressing gowns, a new Very Collection and a denim range.
River Island has new SS26 lookbook images and cut-outs of clothing, bags and accessories, plus a new collaboration with Real Hackney Dave.
Roman Originals has new AW25 Dusk, Curve and Petite ranges for parties and going out, including coats, jackets, dresses and trousers.
New Look has party season outfits and accessories, Christmas jumpers and winter clothing, plus new going out outfits for and drops of AW25 ranges including clothes, bags, shoes, boots and accessories.
Matalan has new clothing ranges for Valentine’s Day, Souluxe pastel and print activewear for the new year and January transitional ranges, a new nightwear collaboration with Little Mistress Vicky Pattison, new occasion wear, a new Stranger Things collaboration and a Winter Smart Edit.
M&S has a new Autograph and James Neleson-Joyce collaboration, a range of Goodmove ski wear, a collaboration with 16Arlington, a new Christmas clothing collections and Collection and Autograph clothing, accessories and jewellery.
Primark has a new Major Finds range, new makeup ranges, Edit collection, plus a Perrie Sian collaboration, new faux fur coats and jackets, Christmas party clothing ranges, new Wicked 2 themed pyjamas, and new Ski Collection ranges of outdoor wear.
Threadbare has new AW25 ranges including skiwear, plus Christmas outfits and pyjamas.
Scamp & Dude has new gift ranges and going out clothes for the Winter.
Inspecs has new ranges of men and women’s sunglasses from O’Neill, Barbour and Viktor& Rolf.
Lola Starr has a new Earth Collection of activewear for the new year new you health kick.
F&F has new athleisure wear, new spring 2026 transition outfits, a new Abby Clancy collaboration of party outfits for Christmas, new Kids and womenswear Christmas clothing ranges.
TK Maxx has new men and women’s wear, shoes and accessories to make an entrance at the Christmas party, plus winter wear for cosy evenings.
Bonmarché has new Lorraine Kelly Spring 2026 ranges, Christmas pyjamas, new Lisa Snowdon and Lorraine Kelly ranges for Christmas 2025 including coats, jumpers, trousers and tops.
Barbour has new collaborations with Ganni, Baracuta, Sorel, Levi’s, Arket, Paul Smith, Farm Rio and a collaboration with Kaptain Sunshine of outdoor wear.
Peacocks has new accessory ranges for Christmas, plus Christmas clothing ranges modelled by Louise Redknapp and Danni Dyer, new kidswear, more Danni Dyer AW collections and a new Michael Owen range of menswear.
Curvy Kate has new ranges for AW25 including Classique, Embrace, Glamour Puss, Eos, Entwinned, Embrace, Harnessed, Icon, Loved Up, Indulgence, Suspense, Hell for Pleather, Mirage, Zen Pink, Wonderfully, Wild One, Victory Forest, Spotlight, Pucker Up, Lush Oxblood, Lovelace Deep, Flare Full, Enchant, Cool Cat, Lightstyle and Boost Diamante.
See additional new clothing and accessories images from
Joe Browns Oliver Bonas Salts Cashmere
Home, garden and food
Quorn Stone has new marble and stone effect ranges, new terracotta decorative tiles, natural stone range, marble and decorative effect tiles, Parisian Manoir, Lullington, Chalfont and Orotelli decorative tiles.
Very has new SS26 homeware including garden furniture, and a Revive Very Home range of items for the home, dining room, lounge and kitchen.
Dobbies Garden Centres has outside dining tables, chairs, lighting and accessories, plus Winter gardening, Christmas gifts from the Gruffalo collection, Lemax and Disney-themed Christmas decorations.
Jellycat has new ranges of its soft toys and amuseables bags ready for Valentine’s Day, plus new ranges of soft toys and amuseables.
Matalan has new Valentine’s Day themed soft furnishings and bedding for the home, new Hello Spring ranges of homeware, and a new SS26 range of home furniture and soft furnishings, Christmas decorations and gifts.
Sofology has new Georgio, Adler, Mayfair, Remy, Portbello, Fitzrovia and Waldorf ranges of sofas and chairs for your living room.
Furniture Village has its SS26 lineup of sofas, tables, chairs, beds, mirrors and shelving.
Designers Guild has its SS26 Palette Provencale range of patterns.
Dunelm has new Beautility, Confident Combinations, Nautical Nostalgia, Pattern Drenching and Coastal ranges of home furnishings for the kitchen, bedroom, living room and dining room for SS26 plus a new Sophie Robinson collaboration.
TK Maxx has gifts ideas for him, her and the kids for Christmas.
Nest has new homeware including clocks, vases, glassware and things for the kids bedrooms.
Cult Furniture has new lamps, bar stools, foot stools, coffee tables, bedside tables and sofas.
Online Home Shop has new Arch and Jacquard ranges of towels and mats.
Cambridge Imprint has new Very Slim List books, Christmas Crackers, new occasion cards, place cards, notebooks, patterned papers, new notecards and envelopes, Christmas cards, garlands, paper chains, and coronets.
Accessorize has new ranges of Christmas decorations for the tree and gifts for the home.
Hobbycraft has new Valentine gifts and ideas plus Christmas gift ideas for adult crafters, children and teens.
Oliver Bonas has new January homeware for the dining room, living room and bedroom, new homeware and Christmas gifting, a new Shrimps collaboration of homeware, new furniture, Christmas decorations, gifts and things for the home.
Homesense has new SS26 homeware including kitchenware, bathroom ware, soft furnishings and furniture, Christmas homeware and gifts, plus Christmas decorations.
See additional new home images from
Oriana B Primark Ivyline The Gluttonous Gardener Treats by Mars Regatta Habitat
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals.
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THE LATEST RETAIL INDUSTRY NEWS
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NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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