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PRShots Roundup brings you the latest retail news from AO, Frasers, Uniqlo, Brunello Cucinelli, Adidas, Skechers, Matalan, Asos, Diptyque and M&S. Plus, how Wayfair uses creators and TikTok to drive growth, how to track your brand’s visibility on AI search and more.
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THE LATEST RETAIL INDUSTRY NEWS
AO expects 11% revenue growth with profits at top end of guidance
AO World expects group revenue to be up around 11% in the year to 31 Mar 2026 with adjusted pre-tax profit to be in line with its upgraded guidance of £45-£50m.
Frasers Group launches AI shopping assistant
Frasers Group has launched a new AI shopping assistant on its Frasers website, with early results showing sales conversion rates up 25% compared to non-AI search.
March footfall disappoints despite early Easter and school holidays
BRC-Sensormatic data shows UK footfall up 2.4% year-on-year in March, but with Easter falling earlier this year than last, footfall comparisons are “artificially higher”.
Brunello Cucinelli's first-quarter revenue rises 8.1%
Brunello Cucinelli results show sales up 14% to €369.1m, thanks to performance in the retail channel up 20.1%, and wholesale up 4.3%.
Adidas searches spike at JD as Molly-Mae collab drops
The footwear collaboration between Adidas Originals and reality TV star Molly-Mae Hague, with reworked versions of the ‘Superstar II’ and ‘Samba’ silhouettes, with a surge of 51% at JD.
Primark launches first UK customer app with click and collect integration
Primark has launched its first customer-facing mobile app in the UK, marking a significant step in the retailer’s digital evolution.
Uniqlo parent Fast Retailing’s profits for Q2 were up 29.4% to ¥190bn (£890m) and has raised its full-year operating profit outlook thanks to better sales in Europe and the US.
Lidl announces major expansion with £600m investment and 50 new-store plan
Lidl is stepping up its UK expansion drive with plans for more than 50 new stores over the next year, backed by a £600m investment in its UK estate and infrastructure.
Marks & Spencer signs decade-long contracts to support farmers
Marks & Spencer has struck two contracts valued at £2.1bn with British meat suppliers that are expected to benefit hard-pressed farmers.
TRENDS, SUSTAINABILITY, STRATEGY AND TECHNOLOGY
How Wayfair uses creators and TikTok to drive growth
Wayfair has undergone a significant digital transformation with social and content now playing a central role in that strategy, as Carey Pearson, head of brand and integrated marketing explains.
How to track your brand’s visibility on AI search
A growing share of brand reputation is now shaped by AI, yet most organisations still have no idea how their brand is portrayed. The fix is tools to track LLM visibility here are HootSuite’s top tools.
How to make AI work with context instead of prompts
AI struggles in enterprises not because of prompts, but because it lacks context. Here's MarTech’s advice on how to build systems that fix that.
International retailers that have made their UK debut in the last 12 months
US labels Garage and Edikted have opened in the last few weeks, and Australian Kookai is set to relaunch, Retail Week looks at the international brands launching in the UK over the last year.
Tesco trials AI shopping assistant with 280,000 colleagues
Tesco is beta-testing a new AI-powered meal-planning and basket-building solution with around 280,000 staff, before a wider customer launch later this year.
Hotel Chocolat on how to make your email communications stand out
Shauna Murphy CRM Manager at Hotel Chocolat and creative agency Cheil UK’s CEO Chris Camacho explains how to make your communications stand out.
How to create a social media report
Hootsuite shows you how to create a social media report that proves ROI, tracks performance, and wins stakeholder buy-in.
Skechers opens permanent hologram retail experience in-store
Skechers has launched a permanent proto hologram installation, marking what it says is one of the first permanent uses of the technology in a footwear retail environment.
Visa launches agentic commerce tool to help retailers plug into AI shopping
Visa has launched Intelligent Commerce Connect, a new product designed to make it easier for retailers, platforms and payment providers to support AI-led shopping.
PEOPLE, MOVERS AND SHAKERS
Matalan bolsters product leadership with two senior appointments
Matalan has strengthened its product leadership team with the appointment of Angela Gaskell as director of sourcing, purchasing, quality and fit, and Jonty Wilson as head of quality and technical.
BRAND NEWS
M&S says latest lingerie launch is 'game-changer'
Marks & Spencer is marking the brand’s “most significant lingerie introduction to date”, with its new ‘Body: A Modern Lingerie Reset Backed by 100 Years of Expertise’. See images M&S here.
Vision Express collaborates with Emma Willis on new ranges
Vision Express has unveiled ‘Emma’s Edit’, a collection featuring nine styles for spring with their ambassador, broadcaster, Emma Willis.
ASOS reinterprets Adidas classics in latest collaboration
Adidas Originals and ASOS have unveiled their latest exclusive womenswear collaboration, which puts the retailer's sharp, style-led spin on Adidas classics.
Diptyque introduces candle refills for first time
Diptyque is updating its candle collection, introducing a redesigned vessel, new fragrances and a refill system aimed at extending product lifespan and reducing environmental impact.
AND FINALLYx3
Queen Elizabeth II fashion goes on display at Buckingham Palace
The "Queen Elizabeth II: Her Life in Style" exhibition has opened at Buckingham Palace, featuring 300 items from the late UK Queen's wardrobe taken from all parts of her long life from 1926-2022.
Lidl begins building its first ever pub
The supermarket chain Lidl has begun building its first-ever pub at a site in Northern Ireland to get around its strict licensing laws.
Fans of traditional British cuisine were heartbroken by news that Gentleman’s Relish was being discontinued by its manufacturer.
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PRSHOTS TOP 10 SEARCHES
What were our users searching for on PRShots Week ending Apr 2nd 2026?
1/ SS26
2/ Easter
3/ Denim
4/ Dress
5/ Bag
6/ Earrings
7/ Handbag
8/ Coastal
9/ Floral
10/ Garden
PRSHOTS DIARY
PRShots Retail Calendar Alerts
Days until Father’s Day – 72
Days until School Summer holidays (Scotland) - 83
Days until School Summer holidays (England & Wales) – 103
Days until Halloween – 204
Days until Black Friday - 231
Days until Christmas - 259
How to get your brand on the April Editorial Calendars, search engines and social media
Our April PR toolkit and content calculator is here to help PRs and marketers forward-plan campaigns and pitches armed with some timely and topical angles, plus it’s a checklist for potential campaign hooks.
We’re now definitely in Spring, and people are thinking about the approaching summer holidays, so add any spring-summer-related images you have and add in keywords relating to summer outfits and summer events, e.g. festival outfits for Reading, Leeds, Wireless, Download, Isle Of Wight, Womad, Green Man, Coachella this month in the US, beachwear, swimwear, the garden, garden parties, outdoor living, things for the patio, and of course Barbecues. Don’t forget to add all the other spellings BBQ, Bar-B-Que, etc and other related keywords like picnic, garden party, get-togethers, parties, socials, gatherings and for the young ‘gaths’.
While some people are looking to holidays abroad, some are considering destinations closer to home, so add in keywords and phrases like “staycation”, “holistay”, “holiday at home” to your keywords and why not suggest clothing like throws, fleeces and cardigans plus from homeware blankets and rugs, for the colder UK evenings.
If you’re a PRShots brand user and you need more ideas, then take a look at the keywords that media are searching for on PRShots and try and add those in.
If you’re looking for more hooks to help promote your brand and products, then see the list of days, weeks and fortnights below.
April Diary - Weeks/Months
There are lots of other big events in April. April is World Stress Awareness Month and National Pet Month in the UK, so if you have anything to relieve stress (massage products, recliners, diffusers, pillows, garden swings, etc) and anything for pets (dog coats, cat collars, dog beds will also be looked for etc) then add them and get all the relevant keywords added. It’s also World Autism Acceptance Month, National Garden Month in the US (in the UK it’s just a week so anything gardening-related should be tagged with National Garden Week), it’s also National Poetry Month in the US and the US also has April as its Celebrate Diversity Month.
Other events include;
Discover National Parks Fortnight (3rd – 17th)
Ideal Home Show (10th – 19th)
International Dark-Sky Week (13th – 20th)
Allergy Awareness Week (20th – 27th)
MS Awareness Week (20th – 26th)
Fashion Revolution Week (Commemorates the Rana Plaza, Savar Upazila, Bangladesh disaster on the 24th April 2013 which killed 1,134 workers see https://www.fashionrevolution.org/ for event details)
RHS National Gardening Week (28th – 4th May)
April - Days
10th-12th – Coachella Weekend One
11th – Grand National Race
12th - Olivier Theatre Awards
14th – Vaisakhi (Sikh New Year)
17th- 19th – Coachella Weekend Two
21st - National Tea Day
21st-22nd -Yom Haatzmaut (Jewish Holiday)
22nd – Earth Day
23rd – St George’s Day
23rd – Start of the Asparagus season
23rd – Shakespeare Day
24th - National Skipping Day
24th – Gardening searches peak
24th – Fashion Revolution Day
24th - Arbor Day
25th – Running searches peak ahead of the London Marathon
25th – Staycation searches peak
25th – World Malaria Day
25th – National Lingerie Day
26th – National Mending in Public Day
26th – London Marathon
29th - International Dance Day
30th – Stop Food Waste Day
For more diary dates for this year see the Marketing Retail Diary
NB - All dates have been checked, but some events may change due to unforeseen circumstances or have not been fully confirmed for 2026 by the authorities controlling the event(s).
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NEW BRANDS ON PRSHOTS
Iolla has new ranges of its sunglasses with custom tints for the summer holiday season.
BRANDS WITH NEW IMAGES
Clothing, beauty and accessories
Monsoon has new spring womenswear drops for April, May and June, along with jewellery, new linen and denim womenswear and accessory ranges, plus new ranges of shoes, bags, scarves and sunglasses.
Primark has a new Edit range, new beachwear, a Scene collection of womenswear, a new Sienna Sol menswear range, KPop Demon Hunter ranges, Adaptive and Major Find ranges, Knit and Jersey ranges, new clothes for the beach.
New Look has new season outfits, jewellery and accessories and drops of SS26 ranges including clothes, bags, shoes, boots and accessories.
National Trust has new collaborations with clothing and accessory ranges for the outdoors for men and women from Craghoppers.
M&S launches its new 300-piece Body range of lingerie, a new Gillian Anderson collaboration, new Autograph lingerie and nightwear ranges, new menswear ranges, new SS26 accessories, jewellery, shoes and bags.
Very has new footwear, accessory and makeup ranges, womenswear and menswear ranges for the summer holidays, new denim ranges and a new collaboration with Adidas.
Matalan has a new Riveria range of menswear, a new Prairie range of womenswear and accessories for SS26, a new floral range of clothes and accessories, new Clubhouse range of womenswear.
Peacocks has new accessories for the summer, including bags, sunglasses, jewellery and sandals, new lingerie and nightwear, new Lousie Redknapp and Dani Dyer SS26 ranges of womenswear and accessories including, shoes, bags and belts.
Threadbare has new SS26 womenswear including skirts, jackets, shorts and waistcoats.
River Island has a new Abbie Rosie and Enid Blyton bag collaborations, Olivia Denim collaboration with Olivia Attwood, a new Off to the Races ranges, new collaborations with Year Zero on clothes, accessories and bags and a new Love is in the Air range.
F&F has new womenswear for the summer.
Oliver Bonas has new June summer fashion lines, plus April and May drops of hats, sunglasses, socks, shoes, sandals, clothing, bags, jewellery and accessories.
Accessorize has new women’s and kids summer holiday wear including dresses, bikinis, shirts, jewellery, shoes, hats and bags.
Scamp & Dude has a new Super Scarf collaboration with Alison Hammond, new holiday outfits including denim, dresses, shirts, swimwear and bags, a new Davina McCall collaboration plus new clothes and accessory ranges.
Bonmarché has new beachwear, including dresses, tops, bikinis, swimsuits, shirts and shorts, plus womens wear for the summer holidays modelled by Lisa Snowdon.
Joe Browns has its SS26 mens and womenswear collections from jackets and t-shirts for men, to big print maxi-dresses to floral patterned tunic dresses for women.
Regatta has a new Orla Kiely collaboration of jackets, dresses and coats.
Cotton Traders has new SS26 menswear collaboration with actor Will Mellor and a womenswear collaboration with Alex Jones and new summer holiday wear, including dresses to tankinis.
Barbour has a new Icons range, a Paul Smith Collaboration, a Heritage+ range plus a collaboration with Feng Chen Wang, new jumpers and bags and new collaborations with Ganni, Baracuta, Sorel, Levi’s, Arket and Farm Rio.
Lola Star has a new Elevate range of athleisure wear.
Roman Originals has new floral ranges, Petite ranges for SS26, Spring dresses, tops, trousers, skirts, jumpers and cardigans, new Dusk and Curve ranges including coats, jackets, dresses and trousers.
See additional new clothing and accessories images from
Deichmann Inspecs Home Bargains Busby & Fox
Home, garden and food
National Trust has new garden furniture, new gifts, food and gardening ranges, new homeware, new shed ranges, new garden furniture with new Oxleys and Sitting Spiritually collaborations and new glasshouses.
Cambridge Imprint has new small pocket books, kitchen trays, exercise and hardback books, notebooks, new Clamshell and Dandelion patterned paper, plus patterned paper, new notecards, envelopes, albums, notebooks, and cards.
Dobbies Garden Centres has new things for garden barbecues and eating outside, from lighting to tabletop firepits to climbing frames, plus garden pots and grow your own solutions for spring, and all the tools needed for the spring planting spree.
M&S has everything you need for a picnic and outdoor food, a new Kelly Hoppen collaboration and furniture and homeware collections, and new homeware ranges for the spring and summer.
The Orchard has new furniture for the home, garden structures, new lounge, dining room and bedroom interior ranges including beds, sideboards, dressers, sofas, lighting, shelving, benches and more.
Joe Browns has updated its SS26 home range with more ideas for every room in the home including bedding, furniture, vases, candlesticks, glassware, bowls, lamps, serving bowls and trays, storage solutions and knick-knacks.
The Gluttonous Gardener has new Father’s Day gifting suggestions.
B&M has a holiday shop range of kids’ beach toys, tech, bags and luggage, a Great Outdoors range including camping gear and everything for the garden from solar lights to cushions, new limited edition Isle Life range of homeware.
Ivyline has lots of new planters for your indoor plants.
Primark has new Island Heat ranges of homeware, new homeware including decorations, vases, soft furnishings, candles, diffusers and kitchenware.
Home Bargains has new picnic and garden ranges of kitchenware.
Very has new Very Collection of soft furnishings and ranges of outdoor furniture, a new Revive outdoor furniture and soft furnishings collection, plus a new Very collection of furniture, wall art and storage solutions.
Jellycat has new ranges of amuseables for 2026 including Bartholomew Bear Junior.
Oliver Bonas has new May homeware furniture for the bedroom and living room and kitchenware, plus Father’s Day gifts and cards, April homeware and kitchenware ranges for the dining room, living room and bedroom.
See additional new home images from
WANT TO GET YOUR IMAGERY IN FRONT OF OVER 20,000 MEDIA?
If you’re a brand looking to get your imagery on PRShots then get in touch with our sales team at sales@prshots.com We have solutions and pricing for all sizes and types of business from small startups to large multi-nationals, with prices starting at just £50 a month.
GET PRSHOTS PULSE SOCIAL LISTENING SOLUTION
The new Pulse Social listening tool from our sister brand PressArea allows you to track and trace mentions of your brand and competitors and put those insights to work to gain real benefits.
SUBSCRIBE TO THIS NEWSLETTER
Get this newsletter delivered to your email inbox every morning, Mon-Fri, Subscribe on LinkedIn Here
NEWSLETTER SECTIONS
THE LATEST RETAIL INDUSTRY NEWS
HOW TO GET YOUR BRAND NOTICED BY THE MEDIA
NEW IMAGERY ON PRSHOTS IN FASHION/BEAUTY/HOME
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